UTR: July 13th 2022
This trend briefing is brought to you by Under the Radar.
Each week we sift through hundreds of new signals in our trend database and deliver the five most interesting ones straight to your inbox.
Click here to browse our full trend database.
Ethically sourced coffee is coffee that is grown without harming the environment, the ecosystem, and workers. There are many factors that a company must take into account when determining if its coffee is ethically sourced. These factors can include things like the company's direct trade policies, their treatment of workers and farmers, their use of pesticides, their water conservation practices, and their use of animals.
With prices rising everywhere, it’s hardly surprising that searches for stores that offer groceries at affordable prices are growing rapidly.
The Therahoodie weighted hoodie is a zip-up-style hoodie that is filled with 10-pounds of micro glass beads that are portioned out across a number of individual panel sections for a balanced level of weight over the whole upper body. This hoodie is designed to simulate the feeling of somebody hugging you to naturally release serotonin and oxytocin hormones for a quick boost to a person's mood. The sweater is also rated to improve circulation and even soothe aching joints.
Birkenstock, a German footwear brand, has launched a new marketing campaign called "Ugly for a Reason." This campaign features a 3-part video documentary that centers on feet and the importance of foot health. The campaign aligns with Birkenstock's origins, as the brand's founder and master shoemaker Konrad Birkenstock used to lecture in Germany about diseases of the foot.
The Jerky Snob's jerky subscription box is offered on Cratejoy, "the home to hundreds of monthly subscription boxes for all hobbies, interests, and passions. " This highly rated offering is the perfect gift to jerky lovers as it packs premium ingredients, healthy recipes, and artisanal quality in one punch. The jerky subscription box boasts a unique mix of eight jerky bags—from original, hot, and green chili, to elk, venison, and sweet—that are expertly curated every month. Through this box, one will certainly explore the different flavors, textures, and spice levels
Read more here
End Note
As always, if you’re enjoying this trend briefing, I’d love it if you shared it with a friend or two. You can send them here to sign up.Â
And should you come across any interesting trends this week, send them my way!
Cheers,
Jakob